The room goes quiet. Not because of the game, because the commercial is about to drop. Somewhere in America, a brand just spent about $8,000,000 for 30 seconds of airtime, and that’s before a single camera rolls. If you’re a CFO (or think like one), the first question isn’t “Was it funny?” It’s: What did we buy—attention or outcomes? Because …

• Global Trends
• Super Bowl
• February 10, 2026